Những năm gần đây, bạn chẳng còn lạ lẫm gì với các video hướng dẫn sử dụng các thiết bị gia dụng. Như nồi cơm điện, lò nướng,… của điện máy xanh. Hay các video review, so sánh về các loại điện thoại của thế giới di động. Những video đó được gọi chung một…
BỘ NHẬN DIỆN THƯƠNG HIỆU LÀ GÌ? GỒM CÓ NHỮNG GÌ TRONG BỘ NHẬN DIỆN THƯƠNG HIỆU CỦA DOANH NGHIỆP?
Logo có phải là thiết kế nhận diện thương hiệu không? Poster, banner, standee… thì có thuộc bộ thiết kế thương hiệu? Đây là những câu hỏi khá phổ biến và nếu không phải trong ngành hẳn bạn cũng khó mà nắm bắt được. Cũng như có rất nhiều khách hàng tìm đến Blue…
BIÊN TẬP HẬU KỲ LÀ GÌ? VFX LÀ GÌ? CHÚNG CÓ VAI TRÒ NHƯ THẾ NÀO?
Bạn hào hứng trước cảnh những tòa thành sa hoa, giải ngân hà rộng lớn, mãnh thú cuồng nộ,... trong các bộ phim điện ảnh. Hay thích thú với những cảnh quay lung linh của các MV ca nhạc. Bạn biết không, những điều khiến bạn thích thú ấy chính là thành quả của công...
I Stopped Talking and Started Making the True Great Film
The first time I mentioned I was making a film about Winnie Mandela, it happened to be to a novelist, in a bar in Amsterdam. He screwed up his face and said: “What? That murderer!” His response was echoed on numerous occasions around the world. Nelson Mandela was still perceived as a saint and his…
“We Don’t Use Words to Tell a Story”: Directors Lily Baldwin
We don’t use words to tell a story. We use bodies, gestures, dance, color, music and sound as tools. Inherently with this, there is room for interpretation about what the work IS ABOUT. This is the beauty and of course the challenge around non-traditional narratives. Meaning its fluid. VR is perfect for this. In Through…
“Communicating with Respect and Openness”: Director José María Cabral
Communication was the key for writing, shooting and making the movie, particularly this one. Woodpeckers explores communication and language in a very specific level. First of all the writing process was about making contact and understanding the prisoners, getting to create relationships, not only for the script but also because I wanted them as actors…
I Want the Viewer to Feel Totally Immersed in My World
For me God’s Own Country is an investigation into authenticity of emotion and landscape. Having grown up on the same hillside where the film is set, it was critically important to me to communicate what this very specific landscape not only looks like but how it feels, sounds, tastes, smells. The wind, the cold, the…
Cate Outstripped Us All with Her Immeasurable Enthusiasm
Manifesto was originally planned as a 13-screen installation for the art context. And so it is touring museums and art festivals now. But I also got some funding from a German TV channel and I needed to consider how to bring that multi-screen-concept later into a linear version. Given the fact that we only had…
Hiring All Women Isn’t a Gimmick; It’s Progress and Prospect
Bela Lugosi once famously said, “It is women who love horror. Gloat over it. Feed on it. Are nourished by it. Shudder and cling and cry out — and come back for more.” He was as right then as he is now. Women love horror. And yet here we are in 2017, and even though…
“Basically What You’re Asking for Is Faith”: Director Michelle Morgan
For me, the greatest communication challenge that I encountered while working on my film happened during the prep phase, where I was still scrambling to raise funds and cast my leads. This was my first feature and a lot of people just weren’t sure of me yet. And short of surgically implanting someone into my…
